We share with you the commandments that we apply in our day to day.
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I WILL INVEST IN DEVELOPING A GOOD QUALITY PRODUCT AND AN EXTRAORDINARY SERVICE.
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I WILL BE CLEAR ON MY STRATEGY AND INVESTMENT IN MARKETING, AND I WILL NOT FALL INTO THE PASSIVITY OF WAITING FOR CUSTOMERS TO ARRIVE. I WILL CONSIDER BRANDING AND CONVERSION GOALS.
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I WILL STOP TO TRULY EVALUATE WHAT THE CUSTOMERS WANT.
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I WILL FORMALIZE MY BUSINESS AND REGISTER MY BRAND UNDERSTANDING THAT IT IS A SHORT, MEDIUM AND LONG TERM INVESTMENT.
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I WILL STRUCTURE CLEAR OBJECTIVES OF SALES, PROFITABILITY, RETURN ON INVESTMENT AND INVENTORY ROTATION. MY KPIS.
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I WILL SEEK OBJECTIVITY WHEN REQUESTING AN OPINION ON A PRODUCT AND/OR DECISION.
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I WILL BE ORDERED AND CAREFUL WITH MONEY. I WILL UNDERSTAND THAT THE COMPANY'S MONEY IS NOT MINE. AND WHAT IS LEFT IN THE BOX AT THE END OF THE MONTH IS NOT MY SALARY.
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I WILL BE CLEAR OF HOW MUCH IS MY MONTHLY WORKING CAPITAL TO BE ABLE TO MEET MY SALES GOALS.
SALES GOAL : VALUED INVENTORY + INVENTORY IN PRODUCTION
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I WILL GENERATE A SAFE AND FAST DISTRIBUTION STRATEGY.
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I WILL MAKE THE SELLING PROCESS QUICK, SIMPLE AND SECURE. ALSO WILL BE THE RETURN AND EXCHANGE PROCESS.